"There's a fine line between being on the leading edge and being in the lunatic fringe."
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What happened to the AMD demo team?
Tuesday, December 21, 2010 | Permalink

So I downloaded and tried the Mecha HK-2207 demo. I don't know what has happened to the AMD demo team. They used to beat the hell out of anything Nvidia could produce back in the Ruby days. Then production value went down slowly, but even the demos for the 5800 series at least looked pretty good. But this demo leaves me very disappointed.

The demo is 665MB compressed (900MB on disk), is less than a minute long, and it just plainly looks old. It's like DX7 with some posteffects on top of it. The posteffects are fine I suppose, but it cannot save the seriously lacking underlying tech and artwork. It's just polishing the turd. I hear some people say that maybe little focus was on the graphics because this demo is for showing off GPU physics, but I'm not seeing that either. I mean seriously, where are the physics effects? I looked for it, but saw nothing I could tell apart from plain animation.

For a while I suspected it's because I'm running it on a 5870 and not the new 6970, but then looking at the published screenshots it's the same there. I mean, look at that water, is that a demonstration of EMBM in DX6? At this quality level I'm surprised it was released at all. It's almost demarketing.

I want Ruby back!



Enter the code below

Wednesday, December 22, 2010

I have new GTX480 after 6800ultra, 8800gts640, 9800gt 1GB. my gtx480 can run fine ati hd 2900 series to 6900 series - techdemos except cannot run hd 4800 series. I can run and got 35fps (beginning demo) at FULL-HD on Mecha HK-2207 demo!

Wednesday, December 22, 2010



You must buy GTX480 (not gtx460/470 due to memory not good) or GTX580 for excellent performance on extreme/insane tessellation because GTX480 is 2x~7x superior than HD5870.

Wednesday, December 22, 2010

The 5000 series demos were quite nice... But those screenshots do look a bit poor(would be a nice GeForce 3 or something demo...:-)

As for NVIDIA demos the newer stuff looks very cool, they do however seem to be going for GPU compute/physics stuff more than graphics

(which has the computationally harder problems anyway, unless you go in the realtime radiosity direction for graphics, still perhaps wouldnt give huge practical improvements vs lightmaps).

Sunday, December 26, 2010

Game dev stole them all!

Valve has three of them
Firaxis has two
Rockstar has one
Bungie has one
Big Huge has one
A few others are peppered across other companies..

I had a similar reaction to this demo. The entire demo team left about a year and a half ago... Overall I don't think AMD is interested in investing much in the way of resources/commitment to their demo team and as such the demos and team have suffered significantly. I thought the DoF demo with the ladybug/flower looked nice.

Monday, December 27, 2010

I agree ATI demos were never visually attractive, but this one seems 3~4 years in the past. Maybe this should have been a Bullet demo instead of AMD's.

From my humble point of view AMD should put more effort on developer relations and even end user's relations, something NVIDIA does very well. I believe the best example is CUDA: now it has a pretty dominant position compared to OpenCL and I believe one of the keys of their success is the enormous amount of sample codes and demos, developer tools, etc. For some reason I don't feel AMD does the same, even though their products and sometimes their tools are very good. Sadly though, I have to say I believe AMD should invest more in their "marketing" infrastructure.

Andrew McDonald
Wednesday, December 29, 2010

The weirdest thing from my perspective is that they've always hosted the demos and screensavers on the dev site instead of the public-facing one!

Always hoped that meant they'd be giving us the source packages, but I've not seen them...

Wednesday, December 29, 2010

True, they are not what they used to be, ladybug looks nice though.

Friday, December 31, 2010


Just awesome xD

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